MEANINGFUL PLAY

A beautiful, calm day in Noosa. The ocean was still, but my mind wasn’t. I left home trying to escape my own thoughts, camera in hand, wandering the points, hoping to find some clarity.

That’s when I saw him. A lone surfer, having the time of his life. No pressure, no purpose—just pure enjoyment.

At the time, I was stepping into the world of entrepreneurship, and surfing had started to feel like a waste of time—just another distraction from real progress. But as I watched him, something surfaced in my mind—a video of David Rastovich I had seen long ago.

He talked about meaningful play—how surfing, like art on a wall, serves no real purpose. Yet, for some reason, it makes you feel something. It gives meaning without needing justification.

Back then, I didn’t fully understand what he meant. But watching this surfer, it finally clicked.